i haven't seen statistics, but i would assume that charli xcx is geared towards about 12-15 year olds and people in their 20s would largely prefer music that is more mature than that.
when i was in my 20s, i would have considered that kind of music immature and anybody my age that still listened to it to be immature.
there's some information coming out that it actually cost harris a lot of money to get on stage with all of these celebrities everywhere, and that her research wasn't very focused on relevant demographic groups.