it's a general point, and it applies equally as well to microsoft and google and facebook. but, it's also ignoring the effect of patents in the technology world, which have the ability to block off innovation and may be on the cusp of that breaking point. making a new soda is kind of just using basic high school chemistry. making new technology products at this point is a high finance project of intense r&d. i know that if you look into this you find out that most of the technology was public sector military stuff, but it's getting to the point now where only the oligopolies have the resources to innovate and compete. if they're not driven to, there's not going to be much innovation at all.

i've always felt that apple's products are vastly overrated. even the few things they get legitimate credit for are kind of stretching it. i mean, an ipod is just a walkman. and the iphone wasn't revolutionary in ideas or scope so much as it won the race to get there first. the stuff apple and google are pushing in the consumer market nowadays come off mostly as silly toys. they seem to realize that the real profits are in running those military contracts. that, is they're on the path to becoming  the next generation of lockheed martins and raytheons....