see, this is the kind of thing you have to do collectively. the reason solar has failed to break through up to this point is that it's being marketed as an individualistic solution to "get off the grid". if you look at countries like germany, where it's working, the reason it's working is because the state is heavily subsidizing it and integrating it into the existing systems. it's maybe unrealistic to think americans will ever understand that the reason electricity costs are so high is that they're privatized on a market, but they're going to have to at least get over the hurdle in realizing that storage costs for the lifestyles we live are only really realistically paid for collectively.

the reality is that solar is not an alternative to the grid. the reality is that solar is the future of the grid.

the open question, in my mind, is whether it's proximity to our living spaces will generate a broader concept of collective ownership.

www.greentechmedia.com/articles/featured/Storage-Is-the-New-Solar-Will-Batteries-and-PV-Create-an-Unstoppable-Hybri