then, there's this ad, which appears to be a "mom looking for daughter" ad.
it's too far from campus.
but, again - it's a real reflection of marketization. it's hard to know if this is an old mom that wished the experience wasn't so short, or a mom-that-never-was looking to skip the messy toddler phase and jump right to college (or fearful of the catastrophe of having a son...), but it's a marketization of parenthood, nonetheless - in a way that inverts the costs.