i was doing some grocery shopping online today and stopped to look up some instant oatmeal. instant oatmeal is not a part of my normal diet, but it's a regular part of food bank pickups, and i got used to eating it last year. i've long been aware that fortified cereal is the only feasible way for me to get key minerals, and picked out vector and all bran (two of the more fortified brands) for that reason. the instant oatmeals have substantive amounts of iron and b vitamins.

or so i thought, and until recently.

after looking into it, i just learned that quaker oats has caved to public pressure in removing "weird chemicals" from it's oatmeal. apparently, a concerned group of millennials took a good look at the ingredient list, couldn't pronounce any of it and demanded quaker oats remove these weird chemicals.

the weird chemicals were fortified vitamins. 

quaker oats has completely defortitifed it's products due to public pressure.

now, this is particularly egregious due the fact that the purpose of grains is fortification. "whole grains" are mostly a scam because you can't really digest most of them. fortified cereals solved a wide variety of health issues in north america, including widespread vitamin deficiencies. this is going to literally render large swaths of the continent retarded if it isn't addressed.

cereal fortification apparently became voluntary at some point relatively recently. it was never voluntary before; these were mandatory public health requirements, to ensure poor kids were getting enough brain development not to be potentially violent, at the least.

if these stupid milennials didn't understand the ingredients, quaker oats certainly did, and it should be publicly condemned for such a cynical reaction.

we need an immediate return to mandatory fortification requirements, clearly.