my experience has actually always been that the people with the most fearful attitudes towards death are religious, whereas atheists tend to take a more healthy approach of resignation and acceptance. and, i don't think that's a coincidence, either.
if what drives religion is the fear of death, or perhaps of irrelevance, then it should logically follow that the way to abolish religion is to foster rational attitudes about the inevitability and certainty of death.
it's a cultural revolution, of course. and, it certainly intersects dramatically with the traditional approach of using reason to counter superstition. but it approaches the issue from a psychological perspective. and i do think that, even if my cause and effect analysis is lacking or incomplete, that this is fundamentally a problem of psychology.