....but, people tend to interpret their economic position in relative rather than absolute terms. i don't want to reduce this to behaviouralism v homo economicus yet again, but, yeah...

if you're used to being hungry, and food goes from being plentiful to being rationed then you might not react as badly as somebody that is used to having easy access to food and has seen shortages of specific items. the rich may riot over a shortage of toilet paper, while the poor learn how to live with a shortage of milk.