i'm going to explain why this is a bad tactic: it's because it's too easy to emulate, and turn horribly. in fact, it's probably already too late.

imagine the conservatives, with defense industry backing, running an action movie star that wants to turn canada into a terrorist killing supermachine. boom boom. pow wow. when you lower the narrative this far, you open people up for this level of manipulation.

fashion is highly subjective, but there is one objective truth about it: it always burns itself out. there's always a new thing. it's a way to write yourself directly into irrelevance, by giving yourself an expiry date.

but, i think you have to expect this kind of institutional pr shtick from the liberals. the team is full of educated, upper class people. they'll never figure it out.

www.cbc.ca/news/arts/sophie-gregoire-trudeau-style-icon-1.3376861

SkyBlue1
Hahahaha! you're kidding right? This is the Arts and Entertainment section, I think people can figure it out for themselves except those miserable cons who can't get past the fact that their guy lost.
 
jessica murray
they seem to be following a conscious strategy of mobilizing the apolitical. it's a strategy that various third parties have cited for quite some time - this idea that 30% of the population doesn't vote, and if you can tap into them then you can build a base out of them. while there may be some value to this, mobilizing them on the basis of fashion or popular culture is a self-defeating proposition.