Dear Jessica,
Thanks for contacting Earth’s Own!
The truth is that people’s tastes have changed in recent years, and as more and more consumers have adopted other types of plant-based milks like our So Nice Organic Soy, our long-loved So Good has seen less and less pickup at shelf. In light of most retailers deciding to stop ordering it and the supply challenges posed by Covid19, we have had to make the difficult decision to discontinue our So Good line.
Would I be able to get your mailing address? I would love to send you over a coupon so you can give some of our other products a try on us! We have lots of other amazing options (like our organic So Nice Soy or amazing creamy Oat milk!), so I am confident you will find something to your liking. ?
Kind regards,
Juliette
so, they're claiming the product wasn't selling. that's why they bought it a few months ago, right? because it wasn't profitable?
riiiiiight.
this is my response:
i need to be clear that my decision to move to the natura brand is about nutritional value, and not marketing choices. i don't care if a product is "organic" or not and the fact is that your line of products is mostly just junk food.
the so good had 45% of the daily requirement of vitamin d, which is difficult to find on a nearly vegan diet. the earth's own version only has 13%. but, the natura is still at 45%.
likewise, the so good had 50% of the b12 requirements, something else that is hard to find on a nearly vegan diet. your product only has 42%; the natura is still at 50%.
you've also cut the calcium down, which is a major component of any milk product. the so good and natura have 30% of the calcium dri; your product only has 23%.
the so good was also lower in fat than either your product or the natura, had less salt than either product and had less sugar than either product.
in terse, blunt terms, you have taken a very healthy product and turned it into junk food. and, i am skeptical of your claim that the product wasn't moving; my experience was that it was often difficult to locate.
i don't want your coupons, i want a healthy milk alternative, and your products simply aren't one. in a rush towards maximizing profit, you have ruined a great product. i would call on you to reconsider, and reformulate your soy milk so that it is a useful milk alternative for diets that have minimal animal products, rather than merely using the environment as a greenwashing capitalist gimmick to steer funds to investors.
j