these articles never say anything about transmarginal inhibition. i think we're all mostly ultra-paradoxical on most advertising, and that it can consequently backfire badly.
the opposition hasn't helped, either. i think the truth is that all the liberals had to do to win last election was not run a war criminal. they couldn't figure out how to find a candidate that wasn't a war criminal, apparently. the liberals that did vote swung to the ndp.
it's a kind of a correlation v. causality thing. when the dust lifts, i think we're going to realize that we're attributing far more to harper than we ought to, and that rather than being some kind of evil genius, the truth is that he's really an absolute imbecile that's had the good fortune of dealing with the most incompetent opposition in canadian history.
thetyee.ca/Opinion/2015/08/24/Polarizing-Voter-Tactics/