this is my major criticism of much of the mainstream environmental discourse around things like "new deals" - if you let the capitalists take the lead on this, they'll just turn it into another scheme to make money with.
we saw this with carbon trading which, when not done right, is just another way to trade derivatives, and defraud governments and institutions out of money. it's just one example...
we need direct government spending, and we need to take the profit motive out of it, or it will never actually work at reducing anything except wealth equality.