Saturday, August 6, 2016

this is actually incredibly useful for me.

the venue is located on the campus of wayne state university and was rebranded as an electronic club in order to try and tap into the local student market. what was once the go to punk/rock bar in the city was reduced to pushing "sweaty student thursdays" and letting females in without cover. it was a state of affairs that was widely lamented. and, i don't think they ever really found the audience they wanted.

see, the magic stick was always an alternative rock or punk bar. it thrived on it's ability to take in acts that were a little different. it's a carefully built, niche audience. i think that had they approached electronic music with the same mindset, they could have found the comparable niche market. instead, they just saturated a market in a way that didn't make any sense. it wasn't upscale, so it couldn't push the douchey, bourgeois edm shit. nor was it underground enough to throw raves - there would be cops there every night. but, if medium sized artsy techno acts like squarepusher or autechre or aphex twin were to swing through here, this would be the place they should play. they got noisia (although noisia's gone to shit recently). i noticed some other stuff like tycho picked the royal oak. in the end, they didn't cultivate the right market - and detroit just doesn't seem to have it, anyways. i'd have jumped at an idm bar, rather than another edm one.

what i'm getting at is that the tweet is a good excuse to retreat back to what was. i'm not pushing a conspiracy theory; i don't know know the story. but i don't think the management is racist.

the conversion left downtown detroit without a proper small to medium sized rock venue. it was closed quickly when i moved here, but i managed to catch boris, cloud nothings, cymbals eat guitars and bob mould there. boris is through here again this week with earth and skipped detroit altogether. some of this would otherwise have moved to ferndale or a new venue opened in mexicantown - both of which are a lot harder for me to get back and forth from. the magic stick is a  relatively safe half hour walk from the tunnel. so, if it reasserts itself that is useful to me regarding transit options...

http://www.metrotimes.com/Blogs/archives/2016/07/21/the-magic-stick-returns-after-populux-social-media-scandal