this is cyclical. it happens to all young teen crazes. for my age group, it was with the new kids on the block. the way it works is like this:
1) something gets popular with 12-13 year olds.
2) they grow out of it at 17-18.
3) they make fun of it as a part of the process of growing out of it.
4) the next batch of 12-13 year olds hears the 17-18 year olds making fun of it, and mimics them - thereby robbing the thing of the audience it needs to regenerate.
5) that pushes to the younger group.
6) the thing is dead, as a fad.
7) 20 years later, it's retro.
this video is at stage (5) of the process; the pewds is a dead man walking.
---
so, pewds..
when are you starting a metal band?
i mean, you've got the beard and the disgruntled swedish glower. it's gotta be leading to something.
https://www.youtube.com/watch?v=kJIgq5n7WDc