these pay-per-access journals have a limited future. their function was to select the best papers and explain them to the general public. their model has switched to free explanations and paid access to the papers. but, that positions them in a parasitic relationship. what do the scientists gain from this? if they were to revert back to their initial purpose, they'd be pushed out of the market by bloggers. that's what's going to happen.
so, basically, the world has changed and these science magazines don't really have a place in it. they need to go back to their mission statements and ask themselves how they can change their business model to continue to maintain a position of relevance.
http://www.nature.com/news/particle-physics-papers-set-free-1.14473