ok.
but the idea that divestment ended apartheid is....it's borderline racist, really. talk about denying agency.
in order for divestment to really work, it has to be at the point of being sanctions. "free markets" do not have the power to do this. only governments or oligopolies (trusts, which still exist) can effectively carry this out.
in promoting this, there's also a danger in falling into the myths of market theory.
but it's a first step in creating government sanctions so long as everybody understands that markets do not have the leverage to get to such an end.
http://briarpatchmagazine.com/articles/view/tarsands-divestment-and-its-discontents