but what that means is that this type of music is dragging around the cultural reality that, within it's own precepts, canada is deeply uncool and it's deeply uncool because of the liberal party. what would the newsradio electrician guy think?
canada's phony liberal facade may not be very real, but it also makes it exceedingly unpopular amongst a certain demographic of absolute losers in both canada and the united states, and it is exactly that demographic of absolute losers that both bieber and mcrae are trying to sell media to. this is a complete reversal of the pop culture norms from 1960-2020, or so, where being liberal was cool and being conservative was lame. as a direct consequence of liberal governments shutting down the economy in the pandemic, that completely reversed over 2020-2025. today, conservatives are cool and liberals are lame. it's not exactly evidence based (here in ontario, it was the conservative doug ford government that shut everything down, and not trudeau), but it's the public perception. the trudeau-biden axis ate the unpopularity of these restrictions amongst young people like a pie in the face and took the entire capitalist left down with it. it could be generations before it flips back.
this isn't a temporary annoyance. this is a permanent spectrum reversal, and liberals are still struggling with trying to realize it exists.
if the junos want to attract these shitty performers, who are not artists but do turn over a lot of capital, they should stop inviting liberal politicians to the show. bieber's pr people would consider the idea of being seen in public with any kind of liberal politician for any reason to be career suicide. liberals are uncool and canada is even more uncool because canada is liberal.
but i might question that. why do the junos want to attract shitty performances by non-artist losers like tate mcrae and justin bieber? this is an awards show. perhaps they ought to stop trying to be cool and start focusing on real artists that deserve recognition, instead.
canada was at it's best culturally when it cultivated an idiosyncratic form of alternative music that was canadian in character, and has struggled to remain relevant since it began to produce artless commodities stamped as "music" for the american market.