best strategy is to keep it off most of the time, and set it high for about an hour when the air gets bad. i mean, i don't want to kill my landlord on the electrical bill, either.
i really think it should cease to be a concern once we get a week or two over 20 and i can just keep the window open. it's just that the basement is having a hard time "turning over" because we're stuck in this middle temperature range, and the air is really acting as a huge setback in it doing so...