pence is a more serious candidate in 2028.
the republican party has a decades old base of evangelicals, market fundamentalists and values voters that coalesced under reagan and that pence - who scares the hell out of me - represents. it has also recently made gains in small demographics, and those gains can be attributed to trump. you can present an argument that these small gains flipped close districts, but you're pushing propaganda in doing so.
the mainstream media is trying to advance the narrative that trump lost the election because these minor gains in small demographics flipped. they're doing this because they're basically mouthpieces for the democratic party, and it allows the party operatives to retain the narrative that trump managed to steal from them in 2024, which is that close elections are about flipping racial minorities.
but if you look closely at the data in 2024, you'll see that key democratic-leaning demographics in close races were unwilling to vote for a black woman, while key republican-leaning demographics in close races were eager to vote against the black woman.
but 2024 was close and turnout was steady.
you simply can't explain these results by appealing to shifts in numerically small demographics. this election wasn't about carrying the eskimo vote.
the republican party's core base - pence voters - saw dramatic decreases in turnout. that's why you saw these large shifts.
the republican party will struggle to compete anywhere without it's core base engaged, unless it rebuilds a new one, and it's not going to find enough voters to win anywhere via joe rogan podcasts. the isolationists and male supremacists are a fringe minority. the election has to be close before you can talk about small demographics swinging it, and the republicans need to get their base engaged again, or elections are not going to be close for a while.
logically, there's two answers for the republicans:
1. run somebody like pence and double down on whiteness and christianity, hope the democrats pick a weak candidate and try to win by galvanizing the base (that's how they won in 2024).
2. abandon the evangelical base to the democrats (which is where they came from decades ago) and try to peel democrats that won't go along with the direction the democrats are going in away from them. the republicans have run these candidates before, but not for a long time, and it often hasn't been very successful. this would look something more like an eisenhower coalition.