there's a type of thinking popular in the business world that speciously cites quantum mechanics to argue that empirical reality does not exist, but is merely a projection of one's thoughts and desires. it follows from this anti-intellectual brand of pseudo-science that we can shape the world around us with the power of positive thinking. you hear this kind of silliness at hyper capitalist yoga businesses and upper class apple corporation symposiums.
that's what's going on here.
it doesn't matter how absurd it is.