now, they use social media, because it's not regulated.

https://pmc.ncbi.nlm.nih.gov/articles/PMC1766059/

focus on the statistics, not the advertising:

https://evidence.nejm.org/doi/full/10.1056/EVIDpha2500339

https://medicalxpress.com/news/2025-04-young-adults-historic-decline.html

therefore, somebody at philip morris sent justin bieber some money to pose with a cigarette and some instruments he doesn't play. and i bet his wife is pissed off.